Monday, 16 April 2012


Steve Jobs' Leadership Lesson 3 - Take Responsibility End to End

Unlike Microsoft, Apple did not surrender control of its complete offering (except for a short time during Jobs' interregnum when an OEM was licensed to produce a Mac clone).  This meant that Apple did the integration for its customers, enhancing their user experience.

The broader lesson here is that an organisation can't simply see itself as a supplier.  It must take responsibility for its complete value chain - from its suppliers' suppliers to its customers' customers.

Next: Lesson 4 - When Behind, Leapfrog


*Adapted from "The Real Leadership Lessons of Steve Jobs" by Walter Isaacson, in hbr.org

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